申请到百度熊掌号后，第一步就是要对页面进行改造，以符合JSON_LD数据格式，便于内容提交和展现。

对于使用Ghost博客的用户来说，Ghost博客本身已经使用JSON_LD数据格式支持Google的AMP格式，我们只需要对相应内容进行修改即可满足百度熊掌号需求。

1. 在熊掌号-搜索资源平台-内容提交-页面格式校验中，提交任意文章页面url和网页源码。页面格式选择非MIP。
2. 通过校验可知，Ghost生成的页面有三处不符合百度JSON_LD数据格式

• @id不存在
• pubdate不存在
• title不存在

ghost专门定义了一个data层，model属性全在里面，我们修改添加相应内容即可。

/var/www/ghost/versions/1.16.0/core/server/data/meta

1. 找到/var/www/ghost/versions/1.16.0/core/server/data/meta，找到schema.js，查到到“function getPostSchema(metaData, data)”段落，

   function getPostSchema(metaData, data) { // CASE: metaData.excerpt for post context is populated by either the custom excerpt, the meta description, // or the automated excerpt of 50 words. It is empty for any other context. var description = metaData.excerpt ? escapeExpression(metaData.excerpt) : null, schema;

   schema = {
   '@context': 'https://schema.org',
   '@type': 'Article',
   publisher: {
   '@type': 'Organization',
   name: escapeExpression(metaData.blog.title),
   logo: schemaImageObject(metaData.blog.logo) || null
   },
   author: {
   '@type': 'Person',
   name: escapeExpression(data.post.author.name),
   image: schemaImageObject(metaData.authorImage),
   url: metaData.authorUrl,
   sameAs: trimSameAs(data, 'post'),
   description: data.post.author.metaDescription ?
   escapeExpression(data.post.author.metaDescription) :
   null
   },
   headline: escapeExpression(metaData.metaTitle),
   url: metaData.url,
   datePublished: metaData.publishedDate,
   dateModified: metaData.modifiedDate,
   image: schemaImageObject(metaData.coverImage),
   keywords: metaData.keywords && metaData.keywords.length > 0 ?
   metaData.keywords.join(', ') : null,
   description: description,
   mainEntityOfPage: {
   '@type': 'WebPage',
   '@id': metaData.blog.url || null
   }
   };
   schema.author = trimSchema(schema.author);
   return trimSchema(schema);
   

   }

2. headling对应title，url对应’@id’，datepushed对应pubdate，添加百度熊掌号id。

   function getPostSchema(metaData, data) { // CASE: metaData.excerpt for post context is populated by either the custom excerpt, the meta description, // or the automated excerpt of 50 words. It is empty for any other context. var description = metaData.excerpt ? escapeExpression(metaData.excerpt) : null, schema;

   schema = {
   '@context': 'https://schema.org',
   '@type': 'Article',
   publisher: {
   '@type': 'Organization',
   name: escapeExpression(metaData.blog.title),
   logo: schemaImageObject(metaData.blog.logo) || null
   },
   author: {
   '@type': 'Person',
   name: escapeExpression(data.post.author.name),
   image: schemaImageObject(metaData.authorImage),
   url: metaData.authorUrl,
   sameAs: trimSameAs(data, 'post'),
   description: data.post.author.metaDescription ?
   escapeExpression(data.post.author.metaDescription) :
   null
   },
    	// 熊掌号 headling- title
   title: escapeExpression(metaData.metaTitle),
   // 熊掌号 url- '@id'
    	'@id': metaData.url,
    	// 熊掌号 - appid
    	'appid': "1537258473247122",
        // 熊掌号 搜索出图
         "images": ["{{img_url feature_image absolute='true'}}"],
    	// 熊掌号 datepushed- pubdate
   pubDate: metaData.publishedDate,
   dateModified: metaData.modifiedDate,
   image: schemaImageObject(metaData.coverImage),
   keywords: metaData.keywords && metaData.keywords.length > 0 ?
   metaData.keywords.join(', ') : null,
   description: description,
   mainEntityOfPage: {
   '@type': 'WebPage',
   '@id': metaData.blog.url || null
   }
   };
   schema.author = trimSchema(schema.author);
   return trimSchema(schema);
   

   }

3. Ghost toISOString() 方法返回ISO格式的字符串，格式为：“YYYY-MM-DDTHH:mm:ss.sssZ” 所以为达到MIP “yyyy-MM-ddTHH:mm:ss”,格式要求，需要将后5个字符去掉。修改/var/www/ghost/versions/1.16.0/core/server/data/meta中published_date.js中的

   return new Date(data[context].published_at).toISOString();

为

  return new Date(data[context].published_at).toISOString().slice(0, -5);

重启ghost系统。就符合了百度熊掌号的内容格式标准。