Movie Viewing Experience
Recently, in pursuit of an exceptional visual experience, I chose to watch “Creation of the Gods” in an IMAX theater. At first, I thought the scenes themselves were dark, until the avalanche scene — where Daji appears — made me notice the large dark spots on the screen. Moreover, the lighting throughout the entire movie was unusually dim, with daylight scenes looking like night, and night scenes engulfed in pitch blackness. The theater had obviously dimmed the xenon lamp brightness to save costs. As a result, a movie that should have been outstanding was greatly compromised due to the theater’s effort to save a few dozen yuan.
The viewing experience of a movie depends not only on the quality of the film itself but also on the projection equipment and environment. People are willing to pay higher ticket prices to enjoy a better viewing experience on large screens in modern theaters. However, by cutting costs, theaters sacrifice the audience’s experience, a clear case of selling inferior goods under the guise of a premium product.
The high occupancy rate of theater seats shows that the public has a strong demand for entertainment consumption. Whether a movie does well at the box office depends not only on the content of the movie but also on the viewing experience provided by the theater. By cutting costs and sacrificing the audience’s experience, theaters are essentially undermining the film industry. In the context of today’s weak economy, this behavior undoubtedly dampens consumer enthusiasm, further hurting economic development.
Although the public has substantial savings, people are hesitant to spend on a large scale due to concerns about the future, hindering the vibrancy of the consumer market. Weak consumption naturally leads to unsatisfactory economic data. At the same time, the real estate and financial markets are also performing poorly. For investors, this is undoubtedly frustrating. To revive the capital and real estate markets, we need to not only offer quality companies, improve delisting systems, and give long-term investors better returns but also revitalize the real estate market, for example, through urban redevelopment projects or even lowering down payment ratios to attract funds.
In tough economic times, many people start looking for new sources of income, and telecom fraud has become a trending topic. Although it may seem like people with no other options are crossing legal boundaries, this actually reflects deeper societal issues. Slow economic growth and a lack of job opportunities lead more people to face life pressures, pushing them to resort to such clandestine means. In this information age, people’s perceptions and expectations are constantly growing, leaving many in an identity crisis. In our pursuit of wealth and a better life, we might forget our original purpose, much like the mythical creatures in “The Illusory City.” To address the issue of telecom fraud, we must create more job opportunities, guide public opinion, and enhance people’s legal awareness.
